Common scents help sell houses. It's amazing how just a little bit of the right scent can make buyers feel more comfortable, at ease and make your house the one they want to make themselves at home in. I have seen buyer after buyer fall in love (and remember) a house because it brought the "right stuff" in the scent department.
On the flip side, just like certain scents cause feelings of calm and euphoria, other scents are a total turn off to potential homebuyers. I have smelled scents with buyers that earned houses names like the "pet house" or the "curry house" or even the "turtle house". This isn't a category you want your house to be in. So without further ado, it's time to smell what your house is cooking.
Still, many real-estate agents will continue to fire up the oven or light a few candles on open-house day.Adorna Occhialini Carroll, a real-estate agent in Berlin, Conn. Ms. Carroll, who is also president of real-estate training and consulting firm Dynamic Directions Inc., is a big believer in baked goods ,"They always tell you to take a bunch of cookie dough and shove it in the oven, so long as it doesn't burn,I like pumpkin pie, butter cookies, anything that has that combination of spices and gives you the impression of being at home,"said she.
Scents also need to be congruent with the home. A cedar smell might work with a mountain home, but it could seem out of place at a beach house, he says.
"You need to think, 'What scent will buyers associate with this environment?' It must be simple and positive and congruent.”says Eric Spangenberg, dean of the college of business at Washington State University, whose study on the effects of aromas is scheduled to appear in the Journal of Retailing.
So, next time you do an Open House , clear up your nostrils and know what odors to kill and what odors to use
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