They say that pictures says a thousand words..believe it or not, a span of 20 seconds can mean a lot to you! For Realtors,Listing a home online is a part of Marketing strategies and providing a subject photo or photos is a Standard Operating Procedure -- well, that is if you want your listing to look attractive online.
Researchers found that 95% of users looked at the first home photo – typically an exterior – the longest, for about 20 seconds. After that, their eyes tended to flit all over the screen, following a Z pattern, beginning in the upper left corner, to the upper right corner, and down the page. 76% of users viewed the property description for location, price, and property value.
"Without an eye-catching photo, the battle is lost before it begins, You have to grab people's attention within two seconds. Do it the way a billboard does." Prof. Seiler says.
Understanding how people view a listing online can help agents refine their approach. Some agents ensure the photos, property descriptions and remarks can be seen without scrolling; while others limit their remarks to only a few paragraphs and focus more on the lifestyle and neighborhood than appliances and other features.
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