According to a study by the National Association of REALTORS®, 98 percent of homebuyers who searched for a home online listed photos as one of the most useful features of real estate websites.
After all, this is the age of the smartphone and tablet, when photos are running wild on Instagram, Twitter and Facebook, so when buyers come across a listing with no visuals, it will send a message—warranted or not—that there’s something wrong with the home.
While some agents work with a professional photographer who has the equipment and lenses to make a house look its best, others take the shots themselves. In some instances, agents will have the seller supply the images.
Regardless of who is taking the photos, before the camera even comes out, make sure the house is in pristine condition. This means removing clutter, adding some color and getting the house as tidy as possible.
